Fireflower is a creative studio led by award-winning director, writer, and designer Gregory Shewchuk. We provide animation, motion graphics, visualization, interactive development, and creative content for private industry and media clients.

Located in North County, San Diego, we serve Southern California and have an extensive professional network of creatives in SD and LA to accommodate any production needs.

We specialize in concepting, storyboarding, character development, and telling inspiring visual stories from the ground up. We love technology are always interested in learning new software and finding ways to create compelling interactive experiences.

Animation and Direction

Fireflower is led by Gregory Shewchuk, a film director, creative director, and entrepreneur with 30 years of experience in animation and design. Fireflower/Shewchuk led a small team through the production of Blank: A Vinylmation Love Story for Disney Interactive, a 40-min stop motion film that won multiple festival awards and featured as a Google Play exclusive for Valentine’s Day.

Traditional, experimental, 2D, 3D, VR/AR, commercial, branding, feature- whatever you need, we can help make it happen.

Primary tools used: After Effects, C4D, Unity, Maya, Photoshop, Premiere, Dragonframe, Digital Cameras, Paint and Ink


Visualization and Design

Without clear vision, creation is a stumbling enterprise. Fireflower draws on decades of graphic design, storyboarding, and illustration experience to bring to life clear visions of what can be. Whether it’s a product in development, a conceptual visualization (process, architecture, medical, educational), an explainer video, or an interactive world, Fireflower helps you see what you have been missing.

Primary tools used: C4D, After Effects, Maya, Photoshop, Illustrator, Sketch, pencil and paper

Content and Voice

Everything is content. Everything is story. The challenge is to craft your content, and tell your story in an authentic voice. Customers and audiences are more savvy than ever: they demand quality, consistency, and originality. Fireflower rests its reputation on creating meaningful content and characters with authentic voices that will speak directly to your target audience and connect with them as you intend to.

Primary tools used: Pencil and paper, Photoshop, Mixamo/Daz/iClone etc, Music curation, Premiere, Script writing, digital sculpting, Marvelous Designer

Interactive and Development

The distinctions between passive and interactive content are dissolving every day. Not only is technology changing, but our expectations as viewers are changing as well. Franchise and brand development requires new techniques and platforms. Audiences and consumers are not going to stop moving forward- if you hope to keep up with them, you need to consider the rapidly evolving interactive landscape and figure out the best ways to take advantage of connectivity, devices, and feedback. Let’s explore the future together.

Primary tools used: Unity, Maya, C4D, HTML, C#

Recent Clients

Fireflower LLC

est. 2012

Encinitas, CA 92024